Tips to Grow Your Page
Do I post to much, or too often? What type of content do my followers want me to post? Am I annoying my followers with my posts? Is there a “best time to post” that will get the most interaction? Your questions, answered. Here are 10 of the most important thing to remember when growing your Instagram page.
BE YOURSELF- You are going to gain new followers because they like what they see. Post the things you want your digital world to see, whatever it may be. Don’t overthink what to post, if it fits you and your profile- share it with the rest of us :)
Post good quality content, Instagram is a platform for sharing pictures. With that said, don’t have your one picture that you release be super blurry, where your followers have to squint or zoom in to see what’s going on. You don’t need the newest Cannon camera to get good pictures! Most of my profile is shot with an iPhone camera, haha. Just make sure you have a high quality looking picture!
How do you know if you're posting too much or too little? You need to keep your page updated, and you need to post weekly. Would you want to follow someone who hasn't posted since 3 months ago? You want to stay active on your page and post new content often. Generally, I have gotten the best results by posting 2-3 times a week. This is because I'm keeping my followers updated by posting a couple times a week, but I am not overdoing it like I would if I posted everyday. Posting good quality content a few times a week will be sure to get your followers interested and wanting to see more from you.
Instagram stories, yeah or nah? Yes, yes, and yes. When you post a story, that automatically draws attention to your page. People tap at your story on the top of their feed, and that automatically directs more traffic to your page. I recommend trying to post on your story at least once a day. This is because it's not like you're making an actual post, so posting everyday won't overdo it. Did you get some delicious looking ice cream? Story. Went to the beach to relax? Story. Did a motivational quote really stick out to you? Story. It's simple, post on your story and stay active.
Your Instagram bio is more important than you think. This is what you make your first impression out to be of who you are and what you do. Make it stand out so people are most opt to scroll through your pictures and follow you. Keep it simple. Put things that describe you well. Maybe, add what you do, where you're from, what you're interested in. It doesn't need to be long and overwhelming, just short and sweet.
Are there really better times to post than others? Hmm.. Well are you going to be scrolling through your Instagram feed at 3:30 am on a Monday? The chances of that are very slim, so therefore you don't want to be making a post at that time. Post when your followers are the most active, so you will reach a higher demographic with your pictures. I will share the days/times that I have found to get the best results- but be aware that my followers are different from yours, so this may not be the same for everyone. I have found to get the best results by posting anytime Monday-Thursday, from 5 pm - 10 pm. This is when my followers are the most active, as compared to earlier in the day or on the weekends, when they are a little more busy with their day-to-day lives.
Having an aesthetic page DOES matter! You may be wondering, what exactly do I mean by this, having an aesthetically pleasing page is NOT my specialty. That's ok, it isn't mine either! What I mean by this, is keep your content consistent. For example, let's say you have a travel page. Keep it aesthetically pleasing by posting content of new countries or cities you're visiting, maybe some delicious looking food you try for the first time. Don't randomly post a picture of a new car you just bought, or a ~drunken night out~ with your friends. Just keep your content consistent and concise, don't make it super jumbled up and hard to follow along.
Hashtags. Some people are into it, some are not. By using a hashtag, it can draw more traffic to your picture, and then to your page. Just be aware of when you are using hashtags, make sure to use correct hashtags that go along with your picture. If you are a life coach posting with something you have to offer to clients, make your hashtags "#girlboss", "#entrepreneur", "#everydaymotivation". Don't make a post, and then use "#Coachella" because what sense does that make? When you use a hashtag, just keep it consistent with your post and your page.
Engage, engage, engage. Since I started growing my Instagram account, the amount of people that I have met through it is incredible. I would have never had the opportunity to meet these people if we wouldn't have engaged with one another, by liking or commenting on their pictures, and getting to know each other. Engagement is important because people are soo much more to like and comment on your pictures if you do the same for them! Like the outfit Kate is wearing when she is having dinner with her boyfriend? Tell her, it's that simple. Kate notices the comment from you, goes to your page, and now is more likely to engage with your next picture all because you told her you liked her outfit. (Yes, it really is that easy).
Ever heard of cross-promoting to reach a higher demographic? Want to learn what it is? Let's say you're a fashion designer and find another fashion designers page that you looove. If you're a fashion designer, and they are a fashion designer, it's easy to imagine that you both would have somewhat of the same follower base, right? You want this fashion designer's followers to see your page because you know they would love it, so that's where cross-promotion comes along. Simply message this fashion designer, asking if they would want to do a shoutout for shoutout. All this means is that you would post on your story (or make an actual post) about how cool their page is, and how all of your followers should take a look at this new page, by tagging the fashion designer. That way your followers see it, click on the tag, follow the new page because that sparks their interest, and booom. Cross promotion = mastered.